408.799.4402 ⎜ JJG31@digiAssist.com ⎜Pleasanton, CA
Results Oriented Marketing and Product Development Executive
with Success in Startups and Established Companies
Successful leader with experience delivering high-growth sales and marketing strategies, overseeing major launches of innovative products and services. Adept at building high-performance teams. Career spans startups, small and large firms including Apple, Palm, AT&T, and Motorola. Solid individual contributor/manager of marketing, sales and development projects in global and domestic arenas.
Marketing and Sales Strategies Enhancing Brand Awareness Team Leadership
Channel Development ROI & Sales Tools / CRM Business Case/BRD/MRD/TRD
Competitive Analysis Budget / P&L Management SEO/SEM/ Social & Web 2.0
Product Life Cycle Key Performance Metrics B2B2C
DigiAssist, Ltd. ⎜ Pleasanton, CA
Director of Marketing & Product Development................................................... 2007 – present
Developed business plans, marketing and product strategies for several firms working on leading edge technologies in new information services and consumer markets. Procured new funding; identified proprietary technology opportunities; conducted market research and on-line surveys; and developed white papers.
◘ Corpulux, Inc.: Developed business plan, corporate mission and patent filings for partnership working on micro-energy, optical biotech telemetry. Currently pending angel round financing.
◘ GenerationPix, Inc.: CMO Building product recovery plan to migrate in-box Internet video products into iPhone and Android space. (Current)
Navigation, Ltd.: Strategic Marketing Manager Delivered
long-term strategy and designed business plan targeting wireless Internet
consumer security markets. Developed TRD/MRD, including product positioning and
pricing. Raised $15M in private development funding. Oversaw focus groups, data
mining and surveys. Negotiated agreements with international partners for geo-mapping
data and channel distribution.
interest.com ⎜ Villa Park, IL
Managing Director/CMO.................................................................................. 2002 - 2006
Recruited to rebuild and manage business of Internet chapter of newspaper advertising agency ($25M annual sales), site averaged 1M to 2M unique visitors monthly. Oversaw marketing, business development, software development, IT, sales, telemarketing, and operations. Hired exec team, total staff of 20. Built relationships with large consumer portals, including Yahoo, MSN and AOL; comparison-shopping sites, including Pricegrabber and NexTag; and national news groups including Tribune, Knight-Ridder, McClatchy, and Gannett.
◘ Directed site redesign for brand development, e-commerce, dashboard analytics, RSS feeds, and SEM, achieving No. 2 ranking on Nielsen and comScore in Personal Finance and Tools consumer categories (including mortgages, credit cards, car loans, LOC and student loans).
◘ Negotiated M&A options, achieving a business sale price of $30M, increase from initial $11M offer. Service was bought out by Bankrate (publicly traded: RATE) to preempt competitor foothold in market.
◘ Tested innovative strategies such as reward points and rebate cards to improve social networking, response rate and evaluations of suppliers and advertisers
Palm Inc. ⎜ Santa Clara, CA
Senior Marketing Manager/Director.................................................................... 2000 – 2001
Director-level role, supervised global account management team and developed licensing strategy for software to enhance market for devices utilizing Palm operating system. Ten direct reports including teams in Japan, Singapore, UK, and the US; implementing corporate strategy with licensees.
◘ Successfully identified several new licensees leading to $28M in contracts, finalizing relationships and negotiating agreements with Garmin, Acer and Samsung.
◘ Managed relationship/licensing team for Sony, Symbol, Kyocera, Toshiba and Handspring for Palm.
◘ Oversaw focus groups for new product variations in Europe.
◘ Consulted to senior executives, serving on COOÕs roadmap committee selecting features for next generation of OS and products.
◘ Negotiated and concluded deals with 20 wireless web and VC partners for wireless product rollout.
◘ Developed business strategy for PalmÕs Mobile Internet Access Kit and accessories, including Bluetooth products and European distribution channels.
Motorola Inc. ⎜ Schaumburg, IL
Senior Marketing Manager, Wireless Internet Technologies Group............................... 1993 – 2000
Managed several products and programs, including hardware and wireless data (cellular digital packet data, wireless application protocol, and integrated digital enhanced network), negotiated alliances with key companies such as Nextel, Sprint, Orange, DT-Mobile, Clearnet, General Magic and Apple. Managed extensive matrixed marketing and channel development projects in US, Mexico, Canada, Europe, Asia, and South America leading to products utilizing technologies such as WAP, Bluetooth, RFID, iDEN, GPS, and smartcards.
◘ Sr. Marketing manager for $35M project that converted AppleÕs handheld Newton PDA into Motorola wireless device (Marco). Defined product, channel partners and pricing. Wrote marketing and business requirements; negotiated with internal and external partners; identified third party firms to develop software; shipped initial product in 18 months – half the time typically required at Motorola.
◘ Met with CxOs of carriers internationally, negotiated industry agreements, including WAP Alliance and a Motorola/Nokia common data standard to promote a wireless data throughout Europe (Tetra).
◘ Secured over $20M in orders annually for handheld device projects worldwide.
Seven years prior experience at APPLE, INC. Managed technical projects and resources in Fortune 500 accounts averaging over $20M/annually in project sales. Developed sales and marketing plans for mobile devices (PDAs) in key accounts. Strategic presenter at Apple Briefing Centers in Cupertino and Chicago.
Six years experience at AT&T/Ameritech during divestiture developing voice information services
Two years in London and Chicago developing and deploying international banking systems
Education & Achievements
◘ BS in Science and Information Systems, University of Illinois, Chicago
◘ Frequent speaker/panelist at technology industry and developer conferences, entrepreneur forums
◘ Pleasanton, CA - Economic Development Commission (current)
◘ One patent, multiple trademarks
◘ Lived and worked in over thirty countries
◘ Consulting experience with idealab!, TechFund, angels, VC and start-ups.