- Don't BS the customer, and don't believe your own BS

- Manage Expectations! The rest is just doing the job (jjg)

- To paraphrase Scott McNealy: You have zero privacy, get over it
- If you can't connect the dots - DON'T PRETEND TO MANAGE THEM!!! (jjg)
- It's never as bad as you think, and oh yeah, it's never as good as you think either... 
- Marketing is an art based on a science. Certainly not a science! [important]
- Swarm intelligence: If you see one fly, he's lost. If you see a hundred flies, look for the turd. (jjg) [Think of this when you spout the Social Networks hyperbole of collective wisdom.]
- "Don't mistake a clear view for an easy trip." - Andrew Grove
- The stupids are winning™. Plan accordingly
- The journey really is the reward. If you don't like the trip, you need a new path (job)!
- He who burns his bridges better be a good swimmer.
- Change! You'd better get to know and love it. It is coming. That is one thing that is for certain and will not change. (Mauldin, Peters, et al.)
- Do not make a religion of making decisions. Just make decisions.
 - Don't confuse the Internet/Web/e-Commerce/Social Media as your business.  They may be your tools as our forefathers used cash registers, catalogs, newspaper adverts and hammers, but they are not your business
** Are there extra rules? Don't obsess and count the rules, you must have better things to do.
Send us your best business rule:   support@digiassist.com